Rainbow Bridge Project was initiated by the Chinese People’s Association for Friendship with Foreign Countries (CPAFFC). It was aiming for mainly imparting knowledge and skills between the Chinese old revolutionary poverty bases and multinational corporations through this bridge. After starting on October 18, 2012, the opening ceremony of Rainbow Bridge Project--Christmas Trip to Hongan by Volunteers of Multinational Corporations was held in the Memorial Garden of Former Residence of Li Xiannian (the former President of People’s Republic of China), in Hubei Province. Madam Lin Jiamei, the wife of former President Li Xiannian, communicated friendly and had pictures taken with representatives of each company during the activity. Hongan County, Hubei Province attended the launching ceremony and delivered speeches. Senior managers from ten multinational corporations and over 150 staff joined the activity as volunteers.
Li Xiaolin, President of CPAFFC, expressed at the Starting Ceremony that Hongan County as an old revolutionary base with traditional spirit of hard working, although it was one of the poverty bases in our country with weak economic foundation, it had huge economic development potential during the new era. CPAFFC built the bridge for multinational corporations to make use of knowledge, experiences, resources and funds to drive the old revolutionary bases to become rich and realize mutual benefit. President Li Xiaolin spoke highly of the volunteers who tried to overcome tough conditions to sent warmth and friendship to the people of the old bases and hoped the volunteers pay more attention to the old revolutionary base and support economy and society development.
Over 150 young volunteers who were the generation after 80s and 90s came from ten multinational corporations, Disney, CocaCola, Starbucks, Seagate, Standard Chartered, IBM, Cummins, Dell, 3M, Estee Lauder and others. After visiting the memorial garden of former residence of Li Xiannian, they were all inspired and influenced by the idealism, patriotism, heroism and highly spirits of these revolutionary predecessors.
Rainbow Bridge Project is aiming for advancing economic and social development of old poverty bases with people-to-people diplomatic work as the core, with public projects of poverty and revolutionary bases as breakthrough point, with integration the relatively scatter funds of social responsibilities of enterprises as resources channel. This project is planned to be held in the old poverty bases near Yanan in 2013.
Reports：
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